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Senior E-commerce Analyst

WhatsApp Image 2021-10-06 at 11.26.43 (1)

Job Description

A retail group, leader in its segment, in a moment of innovation and business expansion, is looking for a Senior E-commerce Analyst to work in the International team. This professional will be the leader of the team’s activity planning and will follow this moment of growth and evolution of the organization.

Main responsibilities:

  • Organize the communication calendar (paid media, CRM, onsite communication);
  • Open briefings for copywriter and creation, evaluate and approve the texts and layouts produced;
  • Organize the selection of products to be communicated;
  • Collaborate and support the marketing team in the execution of digital campaigns in alignment with the calendar;
  • Work in partnership with the CRM team to define and deliver customer retention, loyalty and sales strategies;
  • Assist in the management of online metrics and make recommendations for continuous improvement and optimization;
  • Analyze the various business initiatives and campaigns launched on the site in partnership with a Data Analyst;
  • Analyze web behavioral data, evaluating acquisition channels, user segmentation, page, clicks, heat maps, checkout funnel and path analysis;
  • Organize channel sales projections.

Requirements:

  • Degree in Marketing, Administration, Advertising, Communication or related areas;
  • Solid experience in eCommerce;
  • Fluency in English;
  • Knowledge of Google Analytics tools, digital marketing tactics;
  • Pro-active and problem-solving oriented profile;
  • Excellent analytical skills, prioritization and task management.

Envio de CV

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